Ajinomoto Mayonaise Advertisement by Takaro Fukui (福井崇人)

A mayonnaise advertisement for the brand Ajinomoto (あしたのもと）as written in the bottom right of the image, with the words “Keep a Nice Body!” written in English at the closer top edge of the image.

This advertisement features a photograph of mayonnaise that's been expelled from the bottle in such a way as to invoke the imagery of a naked woman. Poignantly, the image includes breasts with faux nipples created by the squeezing of the mayonnaise onto the photographed surface. The top of the figure features the same cap as the mayonnaise bottle it is advertising, with a smaller image of the full bottle in the top left corner, to which the text is protruding.

Takaro Fukui is a social designer and art director whose later interests in contemporary times are more about environmentalism, SDGs, and land preservation. He has done design work for these sectors of industry, and focuses his seminars on creating corporate branding, pr, advertising, and space that brings meaning to both him and his clients.